There is a saying in art practice that roughly equates to a solution for improving artwork, “make it bigger, make it red”. Two actions that, arguably, immediately enhance the aesthetic value of a piece.
Why Red?, is it the pedagogical dogma we inure in our commodified paradigm, that promotes red as a strikingly responsive ‘colour’, or is it ‘naturally’ a signifier of heightened activity? 
What colour is a green field to a newborn baby, without the conceptual understanding of ‘field’, ‘green’ or colour?
Danger, XXX, red lips, red nails, red stilettos, red phone boxes, Fire Engines, Alarms. I’m not sure how my own sensitivity to red developed, just that it did, and subsequently I am drawn to the colour like a moth to a flame.
Check out our Red New arrivals at ADAshop, and the full version of this blog article on Instagram and TikTok.
Image Credits
Cover image: Kazuki red chair by Kazuhide Takahama for Simon Gavina, 1969
1st image: Hebi Serpent Lamp by Isao HosoeI, Valenti, Italy 1968
2nd image: Willy Guhl and Robert Pansart Red Pod Chair in Cement, 1969
3rd image: Space Age Red "Tulip" Swivel Chairs by Péter Ghyczy, Germany 1970s
4th image: IKEA Romme Chair, Vintage IKEA circa 1990s
